Taeyang Group is the largest conglomerate in South Korea but the Choi family, who runs Taeyang, has supposedly been under a hundred-year-curse - the first bride of the eldest son will always die. Bride of the Century ( Korean : 백년의 신부; RR : Baeknyeonui Sinbu ), also known as Hundred Year Bride, is a 2014 South Korean television series starring Lee Hong-gi and Yang Jin-sung. It aired on cable channel TV Chosun from February 22 to April 12, 2014 for 20 episodes.